DISPENSARY OWNERS HELPING OTHER DISPENSARY OWNERS SUCCEED
ELEMENTS OF SUCCESS IN RETAIL CANNABIS
MARKETING
Dispensary marketing and promotion are not a one-size fits-all proposition.
DIGITAL PAYMENTS
ACH, gift cards and other innovative mediums are being refined and offering legitimate and convenient options for retailers and consumers.
OPERATIONS
When permitted, on-site consumption creates an entirely different customer experience.
PAYMENT & LOYALTY SYSTEMS
Cannabis operators are constantly offered dozens of systems to accept payments and build brand loyalty. But which ones are reliable and safe for your and your customers–and which can you create a profit steam from? Allow us to help you wade through the noise and confusion because we have ten years of hands on experience in the field of cannabis payments.
DISPENSARY OPERATIONS
Careful tracking of every dollar coming into and going out of your store is essential.
Without proper manager and team training, any retail crew will let opportunity and profit slip through the cracks. In ten years of successful operations we have recaptured millions of dollars of “loose change” that would have otherwise been realized as unqualified discounts, improper cash handling, error-prone inventory and other high-exposure risks.
Our solution approach
We train the trainers by evaluating your business and establishing a framework for the best use of your facility and resources.
We create a 2-3 week training and operations program that results in confident managers, confident employees and immediate results.
Using proven tactics designed especially for the cannabis industry, we will establish effective policies and procedures that are essential for profitability.
Our proven library of forms, workflows, daily tasks, storewide responsibilities and management reporting systems keeps teams operating at peak efficiency and provides daily guidance for improvement.
We work with all POS systems, inventory platforms, loyalty systems and retail tech and transform bulky and complicated systems into daily tools for success.
We also provide a security assessment and recommendations to keep your business, your customers and your employees safe.
ON-SITE CONSUMPTION
When permitted, on-site consumption creates an entirely different customer experience.
Operators with access to a powerful consumption permit frequently fail to understand how hospitality drives success. Creating a comfortable, safe and enjoyable guest experience that translates across age groups is essential and requires skillful integration into brand strategy, marketing and daily operations.
Our solution approach
We begin with an audience analysis and facilities evaluation to help you conceive, design and deploy a consumption lounge that works.
Consumption lounges are definitely not “build it and they will come”. Creating a strategy that supports your retail and promotions calendar and other known factors in lounge consumer behavior is critical for the lounge to become a profit center.
We have opened four lounges that date back to 2015 and understand how to launch and sustain customer satisfaction with a space that most guests have never envisioned or experienced.
Because first impressions are lasting, a holistic approach to planning and executing are core elements of lounge success.
The consideration of design factors, social dynamics, customer cohort patterns, seasonal trends and product pricing are just a few of the consulting benefits that Dispensary Hub provides to modern cannabis retailers.
DISPENSARY MARKETING
Dispensary marketing and promotion are not a one-size fits-all proposition.
Defining your customer and matching their needs with a product lineup, vendor relationships, retail strategies and promotional calendar is complicated & time consuming. Assigning these mission-critical tasks to an inexperienced team member or outsourcing components will produce uneven results or diminish a retail brand.
Our solution approach
We perform a comprehensive audit of retail performance and potential and analyze the results to formalize an audience approach and plan of action. This phase takes less than one week and the small fee for this audit is applicable to phase 3 of our program. Our clients are never under any obligation to continue if the audit results don’t resonate.
We follow up with a complete marketing plan to grow your business and match steps and goals with your existing team members and our skilled marketers. In just two weeks, you can be on your way to added daily revenue.
Deploying the plan can be coordinated with your personnel or through our services group. Regardless, fresh revenue from new customers will be apparent within 14 days of our marketing plan & we can run it for you or monitor & analyze on a weekly basis.
Our goal is to place successful promotion to your market area into your hands & provide support and regular feedback to ensure a continuum of fresh revenue and profit.
