Our Team

Marty Higgins

Marty Higgins

  • 10 years in dispensary management 

  • 10 years in restaurant/hospitality management

  • 18 years in real estate

  • Founder of two iconic cannabis brands

  • Cannabis industry innovator and frequent public speaker

  • Advisor to dispensaries, brands and cannabis thought leaders

Steve Sukman

Steve Sukman

  • 10 years in dispensary management 

  • 15 years in business intelligence technology

  • 10 years in management consulting

  • 6 years in multi-unit hospitality

  • 6 years in nightlife management

David Plafchan

David Plafchan

  • 20+ years of experience in creative direction, content production, and digital marketing

  • Entrepreneur, startup consultant, culture agent, and brand strategist

  • Creative VP at Papa & Barkley from 2018 to 2023, overseeing all creative services